AtlasCare vs Rosemark
Rosemark has served non-medical home care agencies for 35+ years. Atlas is built for the private pay Texas agency you're running today — with flat pricing that doesn't scale with your caregiver count.
Rosemark is a product of Shoshana Technologies, founded in 1988 and headquartered in Ann Arbor, Michigan. The platform has served non-medical home care agencies for more than 35 years, covering scheduling, GPS-verified EVV, billing, and payroll for agencies managing private pay, Medicaid, VA, long-term care insurance (LTCi), and Worker's Comp clients. Pricing options include a Starter plan at $49/month for small agencies and a Standard plan priced at approximately $13/user/month with a $250 one-time setup fee per software review aggregators — contact Rosemark for a current quote. Rosemark has publicly confirmed HHAeXchange integration for Michigan Medicaid EVV; Texas HHAeXchange integration status is not publicly confirmed as of August 2026. Information current as of August 2026.
Atlas Care Software is built for a specific customer: small and launching private pay home care agencies in Texas that need scheduling, GPS-verified visits, and invoicing at a flat monthly price — without per-user pricing that grows with every caregiver you hire. Atlas is a Texas company with HCSSA-aware workflows and Texas EVV aggregator integration in active development. Here's how the two platforms compare.
AtlasCare vs Rosemark at a glance
| Feature | AtlasCare | Rosemark |
|---|---|---|
| Starting price | Free until your first client, then $199/mo flat | Starter plan at $49/mo (limited features, self-paced setup); Standard plan at ~$13/user/month + $250 one-time setup fee per software review aggregators — contact Rosemark for current quote |
| Pricing model | Flat monthly price — no per-user or per-client fees | Per-user monthly pricing on Standard and Enterprise plans; software bill grows with every caregiver you add |
| Setup fee | None | $250 one-time setup fee on Standard plan per software review aggregators; Starter plan has no setup fee |
| Contract | None — cancel anytime | Month-to-month option available; discounted annual agreement offered |
| Time to go live | Usually one day | Self-paced tutorials and optional one-on-one training with Customer Success team; Starter plan is self-service setup |
| Caregiver mobile app | Included free (iOS and Android) | Included (iOS and Android; GPS EVV with offline mode) |
| GPS EVV clock in / clock out | Included on every shift | Included; offline mode captures visit details and syncs automatically when connectivity is restored |
| Texas HHAeXchange EVV submission | In development — GPS visit data captured today; TMHP/HHAeXchange aggregator integration coming | Texas HHAeXchange integration not publicly confirmed as of August 2026 — Rosemark has confirmed HHAeXchange integration for Michigan; contact Rosemark directly to verify current Texas Medicaid EVV status |
| Private pay billing | Built-in, generated from GPS-verified visit records | Included — automated billing with QuickBooks integration |
| Medicaid / VA / LTCi billing | In development — private pay today | Included — supports Medicaid, VA, long-term care insurance (LTCi), and Worker's Comp billing |
| QuickBooks integration | Included | Included |
| Origin | Built in Texas — HCSSA and HHSC workflows built by design | Founded in Ann Arbor, MI (1988); national platform serving agencies across the U.S. |
| Best for | Launching and small private pay agencies in Texas | Established non-medical home care agencies managing private pay, Medicaid, VA, LTCi, and Worker's Comp clients |
Competitor details based on publicly available information and subject to change. Verify current details with the vendor.
Why agencies choose Atlas
Flat pricing whether you have 5 caregivers or 50
Rosemark's Standard plan is priced per user — at approximately $13/user/month, a 15-caregiver agency hits $195/month, a 20-caregiver agency $260, and a 30-caregiver agency $390 — plus a $250 setup fee before the first shift runs. Atlas is $199/mo flat with no per-caregiver fees and no setup charge, so your software cost is predictable whether you're hiring a caregiver a month or five at a time.
Built in Texas for Texas HCSSA compliance
Atlas is a Texas company whose product is built around Texas HHSC scheduling requirements, HCSSA licensing workflows, and STAR+PLUS-adjacent operations. Texas EVV aggregator integration (TMHP/HHAeXchange submission) is in active development. Rosemark is a Michigan-founded platform serving agencies across the U.S.; its HHAeXchange integration is publicly documented for Michigan — Texas status is not confirmed on their public site. If Texas compliance is your operating reality, a Texas-built product starts closer to it.
No setup fee, operational in a day
Rosemark's Standard plan carries a $250 one-time setup fee before your first shift runs. Atlas has no setup fee and typically goes live in one day: add your team in the morning, schedule clients in the afternoon. Our team migrates any existing caregiver profiles, client records, and schedules — free on the Growth plan — so you're not starting from scratch.
Frequently asked questions
If your agency bills families directly for private pay home care and you want flat predictable pricing with same-day setup and no per-caregiver fees, yes — Atlas is built for that model. You get scheduling, GPS-verified visits, and invoicing at $199/mo flat with no setup fee and no contract. Rosemark is better suited for established agencies managing a mix of private pay, Medicaid, VA, and LTCi clients that need multi-payer billing across multiple payer types.
Atlas publishes its pricing: free until your first client, then $199/mo flat ($124/mo billed annually) with no per-user fees, no setup fee, and no contract. Rosemark offers a Starter plan at $49/month (limited features, self-paced setup) and a Standard plan at approximately $13/user/month with a $250 one-time setup fee per software review aggregators — at 15+ caregivers on Standard, the monthly cost meets or exceeds Atlas's flat rate. Contact Rosemark for a current quote (as of August 2026).
Rosemark's HHAeXchange integration is publicly documented for Michigan Medicaid agencies. Texas HHAeXchange integration — required for STAR+PLUS and other Texas HHSC Medicaid programs — is not confirmed in Rosemark's public documentation as of August 2026. If your agency bills Texas Medicaid and must submit visit data through HHAeXchange, contact Rosemark directly to verify current Texas EVV status before committing. Atlas captures GPS-verified visit records on every shift; direct Texas TMHP/HHAeXchange aggregator integration is in active development — contact us if Texas Medicaid is on your roadmap.
Rosemark's Starter plan is a limited-feature package for small private pay agencies at $49/month with no long-term contract and self-paced setup via online tutorials. It functions as an entry point into the Rosemark platform, with upgrade paths to Standard and Enterprise plans. Atlas's $199/mo plan is the full platform — scheduling, GPS EVV, private pay billing, caregiver management, and Nora AI automation all included from day one, with no feature limitations gated behind higher tiers.
Yes. Our team migrates your caregiver profiles, client records, and schedules — free on the Growth plan — and your Rosemark account stays untouched until you're ready to switch. Most agencies are fully operational in Atlas within one day.
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